Interesting seeing eVent in use, FA rarely licenses high end materials. Not something I have any use for particularly at that price, but actually really glad to see them doing some higher end stuff.
Always a little thrown by how focused our local brands can be on the lack of knowledge and willingness to spend of the local consumer whenever I talk to them. But then also offer nothing to buy in the higher end space either, or mediocre gear near the same price as highend imports.
Can also feel like it is a fallout from us not having a ‘review culture’, at 6k for a jacket I’m going to want to read something from a range of people who have used it extensively in rough conditions. I can get that for a Patagonia jacket, where as local, half the time it’s a paid for paragraph in Getaway from someone who took the hiking jacket on a 2 day road trip if you are lucky. Arno’s material on here and Ruth’s video feels like the only thing we have at all in that space.